A positive and pleasant first impression is the first step to building a long-term relationship with your customers. The first impression can change or dissolve a business and set the tone for the entire customer experience.
A study by Burt and Decker shows that the human brain makes the first impression of someone you meet in just two seconds. This means that as a retailer, you do not have much time to impress your customers. Storefront signs can help, strategically placed or not, have the potential to impress and inspire the viewer in no time.
In this article, OneStopSignage share 5 tips to help you make a strong first impression with your windows and signage.
Choose the Right Signage Material
Make Your Logo Standout
There is no better way to promote your company’s logo than with a good one, and there are better ways to do so than through your storefronts. The best logos are those with visual and aesthetic elements that can trigger a positive reaction and stand out from others, thereby promoting brand loyalty.
However, the correct positioning of the logo is important and can influence the level of awareness and engagement you receive. To distinguish your logo from the rest of your content, it is recommended to surround it with a delimiter to distinguish it from the surrounding elements.
Choose the Right Signage Material
It is important to choose the right typography for your shop window signage, because it has a great impact on your viewers. Choosing the right typography – choosing the right typography depends primarily on the message you want to convey.
You will find that hundreds of scripts are available, each with its own moods and connotations. Carefully select a font and make sure that the text is visible from a distance, but not too far from the viewer.
Give Special attention to the Design
It is wise to do a lot of research and then make a list that includes the most important aspects of your sign design, such as color, typography and design style. Signage is a visual means of communication, which means that design is the most important aspect of a sign.
If you want to be inspired by design, you can see what your competitors are doing and what key elements they have in their designs. Minimalism is the new coolness when it comes to the latest design trends in window displays. Simple signs not only humanize your brand, but also help you to establish an emotional connection with your target group.
Give Special attention to the Design
It is wise to do a lot of research and then make a list that includes the most important aspects of your sign design, such as color, typography and design style. Signage is a visual means of communication, which means that design is the most important aspect of a sign.
If you want to be inspired by design, you can see what your competitors are doing and what key elements they have in their designs. Minimalism is the new coolness when it comes to the latest design trends in window displays. Simple signs not only humanize your brand, but also help you to establish an emotional connection with your target group.
Storefront Signs with OneStopSignage
At OneStopSignage, our team of experts is constantly on the market and offers solutions that guarantee an increase in pedestrian traffic and a boost in turnover
