The Grand Outlet–East Jakarta is a luxury shopping mall in Karawang in East Jakarta, Indonesia.
The mall is Indonesia’s first international luxury outlet mall, providing a unique shopping experience for visitors in a green urban space concept. In May 2023, The Grand Outlet—East Jakarta won an award at the Asia Pacific Property Awards 2023-2024, in the category of Leisure Architecture Indonesia.
The Grand Outlet Mall is located on a site area of 88,000m² in Karawang along the busiest motorway in Indonesia, which connects Jakarta and Bandung. This makes it visible to more than 180 million vehicles a year.
The Karawang district is located an hour’s drive from central Jakarta. It is home to several tourist attractions, sightseeing locations, and hotels. Such as, Vihara Sian Jin Ku Poh, Samudra Baru Beach, and Blandongan Temple.
Vihara Sian Jin Ku Poh
Samudra Baru Beach
Blandongan Temple
The new mall serves as a key attraction for the growing consumer class in Indonesia. It also offers products from renowned international luxury brands in apparel, bags, luggage, and accessories.
If you have visited the Grand Outlet Mall, you would have noticed the Digital Signage placed strategically inside the mall, beside escalators and outside retail stores.
Advertising Digital Signages at Grand Outlet Mall
With the mall’s opening, they would have to choose a suitable Digital Screen for things such as directories or Digital Signages for retail advertisement.
One-Stop Signage offers a quick turnaround solution that is 55-inch Digital Signage Screens that are both Flexible and Creative.
Tokopedia Digital Signage in Indonesia
Another Example is Creative Lotte’s Digital Signage: Giving away free Bags:
The 55 Inch Advertising Digital Signages also have quick deployment and a stable base – without permanent fixtures to the mall, as the mall is still new and many things are under changes, so this is safe and movable.
Almost any commercial business these days incorporates digital signage. They provide organizations with an advertisement space that is unintrusive while being easy to see and recognizable for those who need information on a product. Common places to find digital signage displays include Malls, airports, banks, bus stops, and many more places!
But why do Brands Benefit from using a Digital Signage Screen?
The first reason is that it’s digital! Digital advertising signage is more affordable and updates instantly with a single remote click than traditional advertising posters, which are slow and expensive to update individually!
Second, a 55-inch digital signage screen—which is the ideal size—becomes exponentially more expensive than any screen larger than 65 inches. This raises your brand’s visibility and perfectly holds the viewer’s interest.
Finally, the dynamic mapping feature of the 55-inch touchscreen kiosk route finder makes it simpler for visitors to navigate your area, allowing them to spend more time taking advantage of the dining, entertainment, and shopping opportunities rather than wasting time figuring out where to go. Additionally, the touch feature of the smart kiosk for way-finding in retail malls helps draw customers and improve their overall user experience.
The benefits of choosing a commercial screen versus a normal TV
Continuous usage of television displays can cause problems with color fade and image retention (such as the rainbow panels at the top left of your display), as they are not designed for prolonged use.
Read more on how to upkeep your Digital Displays here in the “Tips to keep your LED Screen Healthy” Blog.
On the other hand, digital signage displays use commercial-grade panels that are specifically made for continuous use. As a result, these panels have little to no downtime and frequently have internal ventilation and cooling fans to keep the screens operating within their ideal temperature range. Television boxes and digital signage media players are very distinct from one another.
Does using consumer-grade TVs for digital signage make sense, aside from the installation cost, which is far lower than that of professional electronic display hardware?
The answer is it depends!
If you own a small business, such as a cafe, library, bookstore, or restaurant, using a home TV as a signage screen could be a smart way to save expenses without sacrificing the quality of your promotion.
But in these situations, you should make sure that your TV is indoors:
- It receives at least 30 minutes of cooling time every 9–10 hours, therefore you should turn it off about every 10 hours.
- It replaces USB sticks with licensed content management software
These days, a lot of domestic smart TVs from brands like Samsung, LG, and TCL are more reliable and have brighter, higher resolutions, making them suitable for use as digital signage.
Use your home television instead of a commercial display if your business does not require its digital signage to be outside or always on.
TV displays versus commercial digital signage displays
Now that we know, depending on the usage and placement of the panels, both ordinary TVs and commercial screens can serve as digital signage, let’s take a look at the pros and cons of these groups.
Commercial displays: Pros & cons
Commercial-grade digital screens can be anything, from a large-format digital billboard to an interactive kiosk.
Pros of commercial digital signage:
Many characteristics and attributes make commercial digital signage screens popular with business people! These are a few of their essential elements:
- Durability: Commercial displays are designed to operate 24/7 and are built with protective sheaths that guard the screen against environmental impacts.
- Connectivity: Commercial digital signage screens offer a wide range of inputs, such as multiple HDMI & USB ports, VGA (Video Graphics Arrays), DVI (digital visual interface), and RS-232 inputs.
- Brightness: A commercial display is likely to be 10x brighter than a TV signage.
- No screen burn: A commercial display has advanced anti-burn enablers to avoid this problem, making them more sustainable.
- Interactivity: Unlike regular TVs, technologies like infrared, optical imaging, projected capacitive, and resistive touch technologies enable commercial digital signage to become interactive.
Cons of commercial digital signage displays
The expensive hardware and installation fees associated with commercial screens are their main drawback. Digital signage screens for businesses can range in price from $700 to $900. Furthermore, depending on the intricacy of your project, a commercial display may require a lot of modulation, in contrast to TVs that include built-in tuners, content apps, and sound systems.
TV displays: Pros & cons
To play games and watch live or OTT material, a lot of contemporary smart TVs come with free apps. However, you will need to download digital signage software on your TV if you need to display commercial content such as product promotions, welcome messages, bulletin boards, or brand adverts.
Pros of TV display
- HD resolutions: Nearly all modern HD smart TVs offer a minimum 1080p screen resolution, and there are also several 4K Ultra HD TVs available.
- Pixel density: The most popular TV screen category for digital signage is 32-inch 1080p displays, which have a significantly lower pixel density than 55-inch 4K displays.
- Highly economical: Commercial digital signage models are far more expensive than consumer TV displays. While industrial-grade displays can cost as much as $1299, a typical household TV can cost as little as $100.
- Less hassle on set up: Since commercial screens do not have a TV’s ‘sit-on-the-desk’ form factor, it requires the help of professional technicians for installation. With TV screens, you can do the installation yourself.
Cons of TV displays
TV displays may seem like a cheaper option, but they will end up costing you more in the long term than commercial screens.
Why is this the case?
Compared to commercial screens, televisions have a far shorter lifespan. A television with a reasonable amount of use can survive up to seven years. An industry-grade LED display, on the other hand, has a minimum 10-year lifespan. Additionally, five years from now, the same TV screen you use will cost you significantly more than today’s commercial signage display because of price appreciation.
Users can position commercial-grade screens in either a vertical portrait or landscape configuration, however, they must normally position TVs in a landscape orientation.
Here at One Stop Signage, We offer an available wide range of Creative and Flexible Digital Signage Screens! For example, this great Digital Signage Option that is 55 Inch Floor Standing Advertising Display:
This very slim 55-inch floor stand advertising display has a narrow bezel and a well-crafted frame. Use it for interactive games, product showcases, and even mobile product showcases during events and roadshows. You can use the digital floor stand in a variety of ways.
One-Stop Signage also offers Rental Options as well! Contact Us Now to view other Signage options!
