Bank Rakyat Indonesia (BRI) celebrates a remarkable journey as its Singapore branch marks 10 years of presence in Asia’s top financial hub with this powerful rebranding moment. Situated at the iconic OUE Bayfront, the refreshed 3D Channel Lettering Signage installation in Singapore by Onestop is more than just corporate décor—it reflects BRI’s evolution, commitment, and forward-looking vision. Behind this transformation stands many supporters and the Onestop Signage is proud to be the trusted partner BRI has relied on since setting up their BRI Singapore Branch in 2015 with a wholesale banking license from the Monetary Authority of Singapore (MAS)
More Than a Sign — A Shining Brand Landmark
The installation of the updated BRI name signage at OUE Bayfront symbolizes a decade of strategic growth and trust. As a beacon of Indonesia’s financial presence, BRI ranks as the highest-performing financial institution from Indonesia and claims the 4th position within the Southeast Asia financial sector. BRI is also placed 14th among Southeast Asia’s 500 largest corporations by revenue. This illuminated sign is surely a powerful brand landmark for BRI’s brand in Singapore as a prestigious international business hub.
BRI’s Strategic Presence in Singapore
In 2015, BRI’s Singapore Branch secured an offshore banking license from the Monetary Authority of Singapore (MAS), a major cornerstone in its regional expansion strategy. OUE Bayfront was chosen as their address of progress, signaling BRI’s entry into international finance (source: https://bankbri.com.sg/). OUE Bayfront isn’t just real estate; it’s a statement. By choosing a prominent office location with high footfall and visibility, BRI reaffirms its commitment to transparency, reliability, and global positioning. Since then, the illuminated BRI logo has been visible on the marina skyline, emblematic of Indonesia’s financial reputation and the bank’s steadfast presence.
A Decade of Trust: BRI & Onestop
Great partnerships aren’t built overnight; they’re forged through consistent delivery, mutual trust, and a shared vision for excellence.
In 2015, BRI took its first step into Singapore’s financial skyline and chose Onestop Signage Solutions in Singapore to craft and install its very first external signage at the iconic OUE Bayfront. We worked to provide precision-engineered LED signage and expert facade branding in Singapore.
Throughout, Onestop provided essential signage maintenance services, including the timely replacement of the signage’s transformer to maintain peak illumination performance and operational reliability.
Now in 2025, to mark a decade of successful operations in Singapore, BRI entrusted Onestop once again to lead the charge on their logo rebranding and LED signage upgrade. This enduring relationship is a strong endorsement: when the stakes are high and your brand’s visibility matters, businesses choose Onestop for their comprehensive solutions in LED signage installation, facade branding, and long-term maintenance support across Singapore and beyond.
From Agreement to Fabrication: The Journey to a New Logo
Onestop’s sales and design teams worked collaboratively to bring the new logo to life:
Sketch Design & Custom Artwork
The updated logo underwent several design iterations to ensure brand consistency, visual clarity, and optimal lighting performance and compliance with the regulation and guidelines from the Building Construction Authority as well as the landlord and building management.
The Building and Construction Authority (BCA) in Singapore has specific lighting requirements for buildings, especially in the Central Business District (CBD) and related areas like Marina Centre and Marina Bay, as part of its Green Mark scheme and Night Lighting Master Plan. These requirements focus on energy efficiency, design integration, and the overall aesthetic impact of lighting. While this BRI signage is not subject to as high a rigor, we were mindful of the requirements to achieve harmony with the overall built environment.
3D Simulation for Facade Integration
Using digital mockups on the OUE Bayfront glass walls, Onestop validated the scale, color glow, and mounting compatibility with the building’s architecture.
Custom Fabrication
The team crafted the sign modules to match the building’s steel framework and exterior glass dimensions, ensuring a perfect fit and durability in Singapore’s tropical weather.
On-Site Execution: Step‑by‑Step Installation by Onestop’s Team
1. Site Preparation
A comprehensive toolbox meeting kicked off the project, ensuring clear safety protocols. Scaffolding was assembled with precision, and the team adhered to premium building regulations, posting safety signage and following CBD-level SOPs.
2. Removal of the Old Logo
Delicate dismantling techniques were used to protect the glass facade. Adhesive residue and old paint were meticulously removed. Previous bolt holes were patched and sealed with façade-safe materials, preparing a clean canvas for the new installation.
3. Structural Restoration and Repainting
Support brackets were cleaned and repainted with anti-rust coating, reinforcing durability. Each load-bearing point was inspected to ensure structural integrity before installing the new sign.
4. New Logo Installation
The installation of the new BRI logo at OUE Bayfront was a process that demanded both technical accuracy and aesthetic sensitivity. Onestop’s experienced team began by meticulously aligning the signage framework using high-precision laser leveling tools. This ensured that the placement of the logo was not just correct but flawless, reflecting the high standards expected in Singapore’s premium business district.
The lighting setup was designed to deliver optimal brightness without overwhelming the surroundings. The chosen LED modules provided a sleek and clean glow. These modules featured a color temperature that gives the signage a crisp, modern appearance suitable for corporate branding
To withstand Singapore’s humid and tropical climate, the entire lighting system was waterproof, likely rated IP65 for exterior durability. Every LED module was powered to ensure energy efficiency while maintaining striking luminosity. From securing the mounts to integrating the electrical components, the entire process was executed with a blend of precision, safety, and visual intelligence—hallmarks of every Onestop signage installation.
5. Wiring Installation
The structured cabling process was a testament to Onestop’s attention to detail and commitment to excellence. The team designed a wiring path that powered the lighting system efficiently and maintained the seamless aesthetics of the glass facade. Cables were pulled and routed through hidden channels, weather-sealed, and tested to ensure long-term durability and performance.
6. Testing & Completion
The Onestop team conducted an exhaustive series of checks before calling the project complete. Each lighting element was assessed to ensure uniform brightness, no flickering, and perfect alignment across the full logo span. Electrical grounding was verified with multimeter testing to prevent any potential hazards, while system stability was monitored under various voltage loads to confirm consistency over time. The team also examined weather-sealing, mounting security, and any visual irregularities from different viewing angles, especially from key spots like Shenton Way leading to Marina Financial Centre.
The Result: A Brighter Identity
The new BRI logo installation shines prominently, visible from streets, office towers and the overall built environment. This enhanced visibility reinforces BRI’s sustained investment in brand image, innovation, and environmental resilience. It’s more than marketing; it’s a strategic brand upgrade reflecting BRI’s dedication to future-ready financial services.
Why Trust Onestop for Your Lettering Signage Needs?
Proven Track Record: Over ten years of partnership with our clients and other flagship institutions.
End-to-End Service: From concept design and 3D signage simulation to fabrication, installation, and maintenance.
High-Profile Expertise: Experience handling signage projects for premium buildings
Safety and Compliance: Strict adherence to worksite safety, building codes, BCA guidelines, landlord requirements and facade standards, ensuring peace of mind for clients.
FAQ: LED Signage Installation by Onestop
1. What is LED signage installation in Singapore by Onestop?
LED signage installation by Onestop refers to the expert process of designing, fabricating, and installing energy-efficient, high-quality LED signage for businesses. Onestop offers end-to-end services, from initial design concepts to installation and long-term maintenance, ensuring optimal visibility and performance.
2. What makes Onestop a trusted partner for corporate signage projects?
Onestop has over a decade of experience providing professional signage services for corporate buildings in Singapore. Their expertise in facade branding, custom LED logo installation, and high-rise signage installations has made them a trusted partner for prominent project.
3. Why is facade branding important for corporate buildings in Singapore?
Facade branding is crucial for corporate buildings as it enhances brand visibility and creates a strong identity. In high-traffic locations an eye-catching tenants’ signage installation helps businesses stand out in a competitive financial district, strengthening their brand presence and reputation.
4. What is involved in Onestop’s custom LED logo installation for high-rise buildings?
Onestop’s custom LED logo installations for high-rise buildings include the full process of design, 3D simulation, fabrication, and installation. Their team ensures precise alignment and optimal lighting effects, resulting in a sleek and modern look that highlights the brand’s image while being energy-efficient and durable, even in Singapore’s humid climate.
5. How does Onestop ensure the durability of their signage in Singapore’s tropical climate?
Onestop uses high-quality materials and waterproof LED signage components that are rated for durability in Singapore’s tropical climate. Their signage is often rated IP65 for water resistance and designed to withstand humidity, ensuring long-term functionality without degradation.
6. How long has Onestop been providing signage solutions in Singapore?
Onestop has been providing signage solutions in Singapore for over 10 years. They have established a strong reputation as a professional signage provider with experience in LED signage installation, facade branding, and maintenance services for high-profile clients.
Let Your Next Signage Project Shine with Onestop
Looking to revamp your company logo, install LED signage, or launch a new branding initiative?
We are a team that delivers precision, quality, and visual impact.
📞 +65 8101 6555
📧 sales@onestopsignage.sg
🌐 www.onestopsignage.sg
